Portfolio
Living Mirror & Synthetic Focus Groups
My team at 90NORTH and I created Living Mirror, an enterprise AI product that generates synthetic patient and HCP personas for on-demand marketing research. Grounded in syndicated data, it enables faster, more confident decision-making. See what folks are saying here.
Gen AI Conference Photobooth
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Alongside my team, I created the first AI photobooth across IPG Health's entire network.
The Warrior Photobooth leverages generative AI to produce unique portraits of healthcare providers, transforming static conference touchpoints into interactive, memorable experiences. By combining creative AI with relevant medical context, the product helped drive deeper audience engagement and positioned our client as a forward-thinking partner in the healthcare community.
Educational Game
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Building "You're Home" with my team was my first foray in the gaming world! We designed and built this hidden-object style online game for a branded pharmaceutical website, aiming to help teach patients how to maintain a healthy heart.
Flagship Brand Website
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Flagship websites in the highly regulated pharmaceutical industy are always a challenge. Triple that for a brand that has 3 indications! I gained a wealth of experience from my long term relationship with Yescarta's healthcare provider website.
*Note this website updates frequently, so live site may look different from video below.
As the tester, I have plenty of picture of myself as Warrior. Aroo!
